Why The Bee

The Bee symbolizes physical and spiritual health, determination, positivity, persistence, and community.

Bees are mentioned in many sacred texts and historical documents, and scholars regard the humble bee as promoting harmony, empathy, connection, peace, prosperity, and reverence for the natural world.

Bees are productive, focused, strong, disciplined, and push through obstructions and avoid distractions to achieve their goals.

Follow the Bee to discover your own destination.

Follow BEE ACTIVE™ for a new social, cultural, spiritual and physical experience

Bee First.

Bee Daring.

Bee Different.

Bee a Community.

Focus On Asia

BEE ACTIVE’s focus is on offering innovative high value support and service to club members, investors, and supply partners in the Asia regions.

We live here, we work here, we humbly respect and value Asia’s historic past and bright future, and we know the communities, structures, systems, and the economic, demographic, dynamics, and social trends in Asia.

Why Asia at this time?

Our company is privately-owned and conceived by distinguished Asian business entrepreneurs, each with reputable organizations built up over time within Asia, registered in Singapore, and driven by career expatriate-managers with uniquely experienced careers gained in the fitness, operations, franchising/licensing, support, and service disciplines.

Our leadership team sees the fitness industry at an inflection point in its history. The days of ‘big box’ equipment-only conventional gyms centered around questionable or inconsistent levels of personal training are winding down.

The future is for innovative brands with digital-driven fitness content, cinematic features, qualified  HIIT and group instructors, data analytics, connected management tools, and within a spirit of community development.

Who We Are

Our LION Management Pte. Ltd. and BEE ACTIVE™ teams comprise seasoned professionals and veterans who have a wealth of expertise, practical hands-on experience, and formal education, qualifications, and credentials in the fitness and other service industries across diverse markets, cultures, and communities.

The executive and leadership teams display the highest levels of business ethics, transparency, teamwork, positivity, and a sense of spirit and purpose towards the success of the BEE ACTIVE™ brand and of its licensees, associates, members, and partners.

 

  • 100+ years of combined industry leadership experience
  • Global expertise across Asia, China, and the Middle East
  • Graduates of elite sport management academies and business schools
  • Practitioners of Exercise Physiology, Sports Systems, Science, and Medicine
  • Multilingual – English, Mandarin, Cantonese, Dutch, German, French, Bahasa
Our Community

The BEE ACTIVE™ brand is firmly dedicated to serving and supporting local communities across Asia and China. Our licensees and operators hire locally, collaborate with local social and civic leaders, and enhance the fabric and vibrant spirit of the local community.

Our principles of ‘servant leadership’, ethical engagement practices, and our Mission and Purpose guide us towards a set of values that include transparency, disclosure, positivity, partnership, personal empathy, and compassion..

Design and Feel

The BEE ACTIVE™ facility is a fun, fast, friendly, digitally connected, interactive, QR-coded, all-in-one, safe space ideal for the exercise newcomer through to the advanced athlete. Our HIIT (High Intensity Interval Training) and group programs are coached by certified international instructors.

Inspired by coupling two of the world’s top fitness and sports science brands – FunXtion (Europe) and LesMills (New Zealand) – BEE ACTIVE™ introduces the new post-pandemic era of fitness far beyond the traditional ‘big box’ gym model.

Phygital Content

The Urban Dictionary defines “Phygital” as a “concept of blending physical experiences with digital connectivity and taking the best aspects of each space to create the optimal customer experience.”

BEE ACTIVE™ offers cinematic fitness, phygital content, and technology-driven experiences which are unique to the modern post-Covid fitness industry and provided in a safe and friendly 3 studios-in-one facility.

We strive to enhance the user’s experience far beyond the conventional or impersonal equipment-only gym spaces which have commonly become the norm over the past two decades.

To the Member, our combined 3 studios-in-one facility experiences provide greater flexibility, technical connectivity, spirit of community, and the consistency of professional instruction.

To the Licensee, the BEE ACTIVE™ brand offers unique member management systems, data and usage analytics, revenue and costs viewability, and the opportunity and option to be coached alongside LION Management’s team of contracted OSS (Operational Support Services) specialists to operate YOUR own business with reporting transparency while you choose to learn and earn the rewards of the studio fitness industry.

 

Area Development

The Area Development Program (ADP) is designed for high-value multi-unit developers with a desire to own and operate their own group or cluster of studios, or engage BEE ACTIVE’s professional OSS team for superior results if they wish to be absentee-licensees and enjoy transparent reporting of the clubs’ results.

Typically, Area Developers may choose their preferred neighborhoods, districts, or cities to develop 5-10 clubs which can then be easily managed within that more defined geographical area.

Area Developers enjoy exclusive city or district coverage which they feel can be developed with maximum ROI (Return On Investment).

​For a confidential conversation – please submit your details at Contact Us
or email us at:  licensing@bee-active.com

Master Country Development


Each licensee is cordially invited to participate and contribute to our Licensee Advisory Council (LAC).

This “council of peers” is intended to serve as a community and forum for all BEE ACTIVE™ licensees to share and provide input, feedback, localized expertise, and commentary on their ownership, licensing, and operations experiences.

All topics are “on the table” and meetings are purposeful, informative, participative, supportive, friendly, and held regularly throughout the year.

It is a professionally managed committee and guided by BEE ACTIVE™ leadership representatives with the additional objectives of building a unified network of licensees, of fostering collaborative and trusting relationships amongst all participants, and of ensuring a positively engaged and respectful community of BEE ACTIVE™ partners.

For a confidential conversation – please submit your details at Contact Us
or email us at:  licensing@bee-active.com

Single Area Development

The Single Unit Development Program (SUDP) provides and empowers individual, small group/partnerships, or family entrepreneurs to achieve their personal goals and ambitions to own and operate a well-developed business, adapt to the licensing model, be supported and coached throughout the journey, and learn SME business strategies, real estate, compliance, design, marketing, staffing, and profitable management skills.

When a club is licensed on a Single Unit basis, the Initial License Fee is less than $40,000 USD per club which represents the lowest cost/highest value licensing program amongst any of the regional fitness and health brands across Asia and China.

​For a confidential conversation – please submit your details at Contact Us
or email us at:  licensing@bee-active.com

Licensee Advisory Council (LAC)

Each licensee is cordially invited to participate in and contribute to our Licensee Advisory Council (LAC).

This “council of peers” is intended to serve as a community and forum for all BEE ACTIVE™ licensees to share and provide input, feedback, localized expertise, and commentary on their ownership, licensing, and operations experiences.

All topics are “on the table” and meetings are purposeful, informative, participative, supportive, friendly, and held regularly throughout the year.

It is a professionally managed committee and guided by BEE ACTIVE™ leadership representatives with the additional objectives of building a unified network of licensees, of fostering collaborative and trusting relationships amongst all participants, and of ensuring a positively engaged and respectful community of BEE ACTIVE™ partners.

For a confidential conversation – please submit your details at Contact Us
or email us at:  licensing@bee-active.com

LION Management Pte. Ltd.

1 Raffles Place, #39-01
Singapore 048616

Be a licensee

                       Or email us at licensing@bee-active.com